Where do we go to find the “four cornerstones” of sales success? I believe the Bible has all the answers we need because selling is a battle for the hearts and minds of individuals, and the Bible is full of models for winning battles.

Have you ever heard the joke, “How do you know when a salesman is lying? His lips are moving!” That joke is a biting commentary on the state of affairs in American business today, especially the sales profession.

When we first enter the world of commerce, we’re told how to conform and we’re expected to do so. I began my sales career having no clue there were two systems based on two very different worldviews with two entirely different outcomes. I was told my mission was to work in the marketplace so I could fund the work of the kingdom.